Mastering the Art of Using Coupon Codes: A Comprehensive Guide
According to the recent study by Groupon, more than 70% online shoppers try to find coupon codes before making any order. With the help of codes, the consumer can unlock wide range of saving opportunities including percentage-off deals, free shipping, and even exclusive promotions. However, handing the coupons can be a difficult task, especially for those new to the game. That’s why MineMyDeal has created a comprehensive guide to improve your knowledge and help becoming a pro shopper.
Finding Coupons: Where to Look
Before leveraging coupon codes, the shopper should know where to find them. Fortunately, there are numerous sources available:
1. Join Email Newsletters: Newsletters are the part of the online marketing. Many eCommerce such as Amazon and Group host special sales for the newsletter members only. As per Statista, approx 63% of shoppers in United States become a part of newsletter to receive latest discounts offers.
2. Stay Uo-To-Date With Coupon Aggregator Websites: There are many popular platform that find and shares the coupon codes. It includes RetailMeNot, Honey, MineMyDeal, and Rakuten. With 30,000 stores, Retailmenot.com received over 30 million active users in 2021.
3. Social Media: Social media is the key to engage with the audience, so most of the brands often share exclusive coupon codes on their social channels . A 2024’s survey by Dealspotr found that 87% of shoppers follow brands on social media specifically for access to discounts and promotions.
4. Browser Extensions: Extensions like Honey and Hotdeals automatically browse and apply promotions during the checkout process. Ultimately, it saves time and money too.
Understanding Promotional Sales Terms and Conditions
We know that coupon codes are the best friend of shoppers, however it’s important to understand it’s terms of usage. Many codes have restrictions, such as:
1. Expiration Dates: Most promos have a limited validity period, so it’s most important to use them before they expire. According to a shocking study by RetailMeNot, 63% of shoppers report feeling frustrated when get non-working or expired coupons.
2. Minimum Purchase Requirements: Some codes require a minimum purchase amount before they can be applied. For example, a code offering 20% off may only be valid for orders over $100.
3. Product Exclusions: Certain codes may exclude specific product categories or brands from the discount. This is particularly common for high-end or clearance items.
4. Single-Use Restrictions: Some coupon codes can only be used once per customer or order, while others may be reusable.
5. Stacking Restrictions: While some retailers allow multiple coupon codes to be stacked for additional savings, others prohibit this practice.
Maximizing Savings with Promo Code Strategies
In order to master the art of using coupon codes, we need to follow and strategic techniques. Here are some proven strategies:
1. Be a Part of Loyalty Programs: So many eCom stores have loyalty and referral programs for their existing members. As per the research by Bond Brand Loyalty, approx 79% of consumers like to buy from the same brand again and again due to the good loyalty program.
2. Stack Your Codes and Other Offers: Stack as many offers as possible. For example, you could stack coupons with free trial, shipping and bonus for additional savings. As per Slickdeals, stacking deals could increase the savings amount by 80% on certain purchases.
3. Use Separate Transactions: Don’t place a large order, instead split your purchase into multiple transactions. For example instead of placing $300 order, try to place two $150 orders, especially when you have flat $$ off promo codes.
4. Have Patient Please: Don’t get upset if your coupon doesn’t work at beginning. Sometimes, codes take time to activate or may have been entered incorrectly.
Whether you are a new or intermediate shoppers, these guide helps to increase saving when shopping online. All you need to know how to find coupon codes, clear knowledge of their terms and conditions, and strategic techniques.